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Corporate Malaysia

Malaysia has 4.32 square feet of mall space per person. Klang Valley has 7.00.

Retail space grew four and a half times faster than the population since 2010, and the formats emptying are the small ones you live near.

9 min read

Receipts — what this piece rests on

4 documents

  1. National Property Information Centre (NAPIC), Valuation and Property Services Department, Ministry of Finance

    Malaysia's Retail Space Landscape: Trends and Economic Influences (NAPIC e-Article 5/2024, Fourth Quarter 2024, 12 pages)

    p.3, section 'Supply and Demand of Shopping Centres' — Malaysia's retail space rose from 7.63 million square metres in 2010 to 13.41 million square metres in 2023; Klang Valley (Kuala Lumpur, Selangor, Putrajaya) rose from 3.2 million to over 6.06 million square metres, stated in the same paragraph as 45% of the national total

    Retrieved

  2. National Property Information Centre (NAPIC), Valuation and Property Services Department, Ministry of Finance

    Malaysia's Retail Space Landscape: Trends and Economic Influences (NAPIC e-Article 5/2024, Fourth Quarter 2024, 12 pages)

    Table 1 (p.4) for centre counts and stock, and Charts 6-9 (pp.5-8) for the annual supply and occupancy series — Klang Valley only. Super Regional: 11 centres, supply 782,550 sq m (2010) to 1,527,189 sq m (2023), occupancy 89.1% to 92.5%, peaking at 99.2% in 2015 and falling to 83.8% before recovery. Regional: 29 centres, 816,281 to 1,747,196 sq m, occupancy 82.0% to 82.1%. Neighbourhood: 53 centres, 840,559 to 1,523,538 sq m, occupancy 85.3% to 76.2% with a low of 72.0% in 2020. Community: 55 centres, 464,711 to 636,110 sq m, occupancy 78.9% (2010) to 69.1% (2023) per Chart 9 (p.8), occupied space 465,001 sq m (2019) to 439,666 sq m (2023)

    Retrieved

  3. Department of Statistics Malaysia

    Population, Malaysia (OpenDOSM data catalogue, dataset population_malaysia)

    Filtered age=overall, sex=both, ethnicity=overall — 28,588.6 thousand at 2010-01-01 and 33,401.8 thousand at 2023-01-01. Values in the raw file are in thousands. The same series gives 34,052.1 thousand (2024) and 34,231.7 thousand (2025), which are not used here because the NAPIC retail series stops at 2023

    Retrieved

  4. Department of Statistics Malaysia

    Population by state (OpenDOSM data catalogue, dataset population_state)

    Filtered 2023-01-01, age=overall_age, sex=overall_sex, ethnicity=overall_ethnicity — Selangor 7,205.3; W.P. Kuala Lumpur 1,998.6; W.P. Putrajaya 119.2 thousand, giving a Klang Valley total of 9,323.1 thousand on NAPIC's own definition of Klang Valley. This dataset begins at 2020, so no 2010 Klang Valley population is available from it

    Retrieved

There is no named author on this piece. The documents above are the byline — check them.

The question

Who are the target buyers these developers build for?
Asked on YouTube · 13 people agreed

A viewer asked this under a video about Malaysian property developers, and 13 people upvoted it:

Who are the target buyers these developers build for?

We went to check, and the first thing to report is that the public record cannot answer it as written. Malaysia's property regulator measures floor space. It does not name a purchaser, an investor or a tenant anywhere in the document we read.

What the record does answer is the checkable version of the same question: how much retail space this country has built, where it put it, and whether anybody is in it. That turns out to be more useful than a list of names would have been.

Malaysia has 4.32 square feet of shopping-centre space for every person in it

NAPIC — the National Property Information Centre, part of the Valuation and Property Services Department at the Ministry of Finance — puts Malaysia's retail space at 13.41 million square metres in 2023, up from 7.63 million square metres in 2010.

The document

Receipt 01

Malaysia's Retail Space Landscape: Trends and Economic Influences (NAPIC e-Article 5/2024, Fourth Quarter 2024, 12 pages)

National Property Information Centre (NAPIC), Valuation and Property Services Department, Ministry of Finance

p.3, section 'Supply and Demand of Shopping Centres' — Malaysia's retail space rose from 7.63 million square metres in 2010 to 13.41 million square metres in 2023; Klang Valley (Kuala Lumpur, Selangor, Putrajaya) rose from 3.2 million to over 6.06 million square metres, stated in the same paragraph as 45% of the national total

Paragraph from NAPIC's Malaysia Retail Space Landscape e-Article stating national retail space grew from 7.63 to 13.41 million square metres.

The line this rests on

from 7.63 million square meters in 2010 to 13.41 million square meters in 2023 — the national figure, before any state is named.

Retrieved · check it yourself

Divide that by the Department of Statistics' population for the same year, 33,401,800 people, and each Malaysian has 0.40 square metres of shopping centre — 4.32 square feet. A square about 63 centimetres on a side.

Nobody publishes that figure. It is our own division of two published numbers, and it is the most useful thing you can do with them, because 13.41 million square metres means nothing standing on its own and a per-person figure can be checked against the country you walk around in.

Nearly half of it sits in one conurbation

NAPIC gives the Klang Valley — Kuala Lumpur, Selangor and Putrajaya — 6.06 million square metres in 2023, up from 3.2 million in 2010, and states in the same sentence that this is 45% of the national total.

Those three places hold 9,323,100 people, which is 28% of Malaysia's population.

So the Klang Valley has 7.00 square feet of shopping-centre space per resident, against 3.29 square feet for everywhere else in the country.

Shopping-centre space per person, 2023

square feet per person

02468Klang ValleyRest of MalaysiaMalaysia

Source: NAPIC, Malaysia's Retail Space Landscape (p.3), divided by DOSM population — the division is ours · zero-based axis

That is 62% more space per person than the national average, and more than twice the rest of Malaysia. Put the other way round: a resident of the Klang Valley stands on a square 81 centimetres a side, and a resident of anywhere else stands on one 55 centimetres a side.

One honest limitation, immediately. This document publishes national and Klang Valley figures only. The other thirteen states are not in it. "Rest of Malaysia" is one bar here because it can be derived by subtraction, not because it is a place — and we are not going to turn a national total into thirteen state estimates in order to draw a prettier chart. If NAPIC's fuller Property Market Report carries a per-state retail table, that is the first thing worth pulling next; we have not read it, so we do not assert that it does.

The space grew four and a half times faster than the population

Between 2010 and 2023, Malaysia's retail space rose 75.8%.

Over the same thirteen years, the population rose from 28,588,600 to 33,401,800 — 16.8%.

Retail space grew about four and a half times faster than the people it was built to serve. Per person, it went from 2.87 square feet to 4.32 square feet, an increase of just over 50% in thirteen years.

That is the whole of what the documents support on the question of intent, and it is worth being precise about what it is not. It is not evidence about who bought the units, because no such evidence is published. It is not proof the malls are empty, for reasons the next two sections make specific. It is one measured fact: supply was not tracking the population, and it had not been for over a decade.

The new space was spread evenly across formats

NAPIC breaks the Klang Valley — and only the Klang Valley — into four shopping-centre formats. Its table counts 11 super regional centres, 29 regional, 53 neighbourhood and 55 community centres: 148 in all.

Between 2010 and 2023 those four formats added about 2.53 million square metres of space between them, and the striking thing is how little the developers discriminated.

Shopping-centre space added in the Klang Valley, 2010 to 2023

square metres added

0500,0001,000,000RegionalSuper RegionalNeighbourhoodCommunity

Source: NAPIC, Malaysia's Retail Space Landscape, Table 1 and Charts 6-9 — the subtractions are ours · zero-based axis

Regional centres added the most, 930,915 square metres. Super regional added 744,639, a 95% increase on its 2010 stock. Neighbourhood centres — the ones anchored on a supermarket, the ones you drive to for groceries — added 682,979, an 81% increase on theirs. Community centres added 171,399.

Three of the four formats therefore expanded by roughly comparable amounts. If that space had been built to a single read of demand, you would expect roughly comparable outcomes.

Only the biggest format filled up

It did not happen.

Change in occupancy rate by format, Klang Valley, 2010 to 2023

percentage points

-10-505Super RegionalRegionalNeighbourhoodCommunity

Source: NAPIC, Malaysia's Retail Space Landscape, Charts 6-9 — the changes are ours · zero-based axis

Super regional occupancy rose from 89.1% in 2010 to 92.5% in 2023. Regional occupancy was flat: 82.0% to 82.1%, a tenth of a percentage point over thirteen years. Neighbourhood occupancy fell from 85.3% to 76.2%, bottoming at 72.0% in 2020 and recovering only part of the way.

Nearly a quarter of the Klang Valley's neighbourhood mall space was unleased in 2023, at the end of a period in which that format added 81% to its floor area.

The super regional line is not a smooth climb either, and it is worth reading rather than summarising. It ran 95.2% in 2014 and 99.2% in 2015 — effectively full — then 98.7%, 96.6%, 96.4%, 96.8%, 97.4%, before dropping to 83.8% and climbing back through 86.5% to 92.5%. The biggest malls have recovered. They have not returned to where they were.

Community centres are the worst case, and the easiest one to miss. Their occupancy fell from 78.9% in 2010 to 69.1% in 2023 — a steeper drop than the neighbourhood format's, and the lowest endpoint of the four. Occupied space fell with it, from 465,001 square metres in 2019 to 439,666 in 2023, while supply stayed broadly flat. Close to a third of that format's floor was unleased by 2023.

There is a concentration inside these numbers that is easy to miss. Eleven super regional centres hold 1,527,189 square metres of Klang Valley floor space. Fifty-three neighbourhood centres hold 1,523,538. Eleven buildings carry marginally more retail floor than fifty-three do — and the eleven are 92.5% leased while the fifty-three are 76.2% leased. Whatever the space was built for, it has ended up in a small number of very large boxes.

One caution that matters more than any of these numbers. Occupancy measures space that is leased. It does not measure shoppers, tills or trade. A mall can be 92.5% occupied and feel deserted on a Tuesday afternoon, and nothing in this dataset would contradict you. Where the popular version of this argument says the malls are empty, the sourced claim is narrower and duller: supply outran population by four and a half to one, and the smaller formats have not filled.

What the documents will not tell you

Three things, and they are the three most people want.

Who the buyers are. Nothing in this document identifies a purchaser, an investor, a landlord or a tenant. NAPIC measures space. The question that prompted this piece is not answerable from it, and we will not infer an answer from an occupancy rate.

The pipeline. NAPIC publishes incoming and planned supply elsewhere; it is not in this document, and we did not obtain it. So we make no claim about what is still being built. Anyone telling you how much retail space is due to open should be asked which table it came from.

The state-by-state picture. Absent, as above.

The honest answer

The question assumes developers have a target buyer that a document could name. That may well be true, but it is not in the public record we can check, so we cannot tell you and neither can anyone else who is working from these sources.

What is in the record is a shape. Malaysia built shopping-centre space four and a half times faster than it added people, concentrated 45% of it in a conurbation holding 28% of the population, and spread the new floor area fairly evenly across formats that then performed nothing like each other. The largest malls filled. The neighbourhood ones lost nine percentage points of occupancy while adding 81% to their floor area, and the community ones lost almost ten.

That is not a story about shoppers being absent. It is a story about where a lot of capital decided floor space should go, and a format-by-format record of how that decision turned out — one that is published, in a free PDF, and almost never opened.

The next question is the ownable half of the one that was asked: who holds the freehold and the leases on 13.41 million square metres. Listed mall owners file their occupancy and their tenancy mix. That is a filings question, not a regulator question, and it is where this cell goes next.


Notes on the figures. All retail figures are NAPIC's for 2023 and all population figures are DOSM's at 1 January of the same year; population values in the raw DOSM file are in thousands. The retail series stops at 2023, so no 2024 or 2025 per-person figure is computed here even though the population series continues. Every per-person figure in this article is our own arithmetic — NAPIC publishes no per-capita figure — as are the 62% and "more than twice" comparisons, the 75.8% and 16.8% growth rates and the four-and-a-half-times ratio between them. Square feet are converted from NAPIC's square metres at 1 m² = 10.7639 sq ft; the source is metric throughout and every figure here is one conversion away from it. NAPIC states Klang Valley 2023 space as "over 6.06 million square metres", and we have treated it as exactly 6.06 million, which makes the derived "rest of Malaysia" figure an upper bound — the gap between the Klang Valley and everywhere else is at least as wide as shown, not wider than the document supports. The four Klang Valley formats sum to about 5.43 million square metres in 2023 against a Klang Valley total of over 6.06 million, so the format table does not exhaust the total; we do not state what the remainder is. Format figures are Klang Valley only and are never set against the national total — four formats summing to 5.43 million square metres are not a share of 13.41 million. NAPIC's subject here is shopping-centre space, not every square metre of retail floor in the country.

Not verified. Retail space and occupancy by state — this document publishes national and Klang Valley figures only, and we did not obtain the fuller Property Market Report that may carry them. Incoming and planned supply, so no claim is made about what is still being built. The identity of buyers, owners or tenants, which appears nowhere in the source. And footfall: nothing here measures whether anyone is actually shopping, only whether the floor is leased.

Subjects in this piece

  • Housing
  • Rent
  • Monopoly

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